DESIGN THINKING: Creativity as a Methodology

The innovative and disruptive concept of the "Design Thinking" Methodology

DESIGN THINKING: Creativity as a Methodology

When managing teams and their talent, it is increasingly necessary to establish methodological strategies that stimulate, motivate, and, above all, position employees in alignment with the values and essence of teamwork and the development of their capabilities/skills as a differentiating element.

While Design Thinking is essentially a methodology that emerged in the 1960s to solve complex problems and develop projects in a creative and motivating way, centered on the user with an interactive and disruptive approach, its intention goes beyond that.

It seeks to foster a collaborative mindset in professional environments and a creative and motivating approach to innovation, centered on people and their talent.

It is characterized by a process developed in different stages, highlighting: empathy as the central axis for understanding needs/frustrations and identifying areas of opportunity; the generation of innovative and creative ideas without initial filters that promote diversity through flexible thinking and a collaborative, multidisciplinary approach to the situation; and a systematized and standardized framework through prototyping, testing, and quantitative and qualitative validation of solutions.

It enhances creativity and active team engagement by putting people at the center of the process. It is also a powerful tool that offers the opportunity to create genuinely meaningful and transformative solutions, encouraging teams to think outside the box, question assumptions, and explore multiple possibilities.

Its greatest attraction: its ability to generate effective, innovative and significant solutions in diverse contexts, which positively impact people's motivation and involvement,