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EARLY BOOKING DISCOUNT
WHATSAPP BUSINESS: COURSE ON THE POWERFUL TOOL FOR COMMERCIAL MANAGEMENT OF YOUR CLIENTS
Hours CLASS SESSIONS:
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4
From 1 to 2
16
YOU CAN NOW BOOK IT
99
495
+16
Starting November 15th
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Course Objectives
Learn how to set up and use WhatsApp Business to optimize customer communication.
Create product or service catalogs and manage orders through the application.
Use automation tools like welcome messages, quick replies, and away messages.
Implement customer service and sales strategies using WhatsApp Business.
Organize and segment your contacts with labels to improve customer management.
Integrate WhatsApp Business with other marketing and sales systems.
Analyze the performance of interactions and communications to improve business strategy.
Career Opportunities
This course will prepare you to:
Manage your business communications and sales through WhatsApp Business.
Act as a consultant or customer service and sales manager for companies that use WhatsApp Business.
Optimize customer service and sales strategies for small and medium-sized businesses.
Integrate WhatsApp Business into the digital marketing strategies of a company or project.
OUR EXPERT'S VISION
Jesus Aldana
Attract, retain, manage or keep new and current customers informed through WhatsApp Business. Automate processes to be available 24/7/365 a year by making WhatsApp work in your absence.
This course about WhatsApp Business is designed to teach entrepreneurs, small businesses and professionals how to use WhatsApp Business effectively to connect with customers, manage communications, and optimize sales and customer service. It is ideal for those who want to take advantage of the application's specific tools and features to improve the customer experience and boost their business.
The “WHATSAPP BUSINESS: A POWERFUL TOOL FOR THE COMMERCIAL MANAGEMENT OF YOUR CUSTOMERS” will provide you with a complete knowledge of the platform, teaching you how to configure it, use its advanced tools and take advantage of the features it offers to optimize communications with customers. You will learn how to automate responses, organize contacts, create product catalogs and use WhatsApp as a marketing and sales channel. You will also learn customer management strategies through WhatsApp and how to integrate it with other platforms of your business such as your website or social media.
GUIDANCE AGENDA FOR COURSE CONTENTS
Introduction to WhatsApp Business
What is WhatsApp Business and how is it different from WhatsApp Messenger?
Advantages of using WhatsApp Business for small businesses and entrepreneurs.
Download and set up your WhatsApp Business account.
Creating a business profile: name, description, location and business hours.
Basic Tools Configuration
Automatic Messages: How to set up welcome and away messages.
Creating quick answers for frequently asked questions.
Setting up the product or service catalog.
How to add descriptions, prices and payment links to your products.
Communication and Customer Service Strategies
Using tags to organize and segment contacts.
Techniques to improve customer service through WhatsApp.
How to resolve problems and manage complaints efficiently.
Strategies to keep customers informed with broadcast messages.
Sales and Marketing through WhatsApp Business
How to use WhatsApp Business as a sales channel.
Implementing marketing campaigns on WhatsApp: promotions, ads and flash sales.
Using broadcast lists and WhatsApp groups for specific campaigns.
Upselling and cross-selling techniques using the product catalogue.
Task Automation and Optimization
Automation of responses and follow-up through WhatsApp.
Third-party tools to integrate WhatsApp with CRM and marketing systems.
Integration of bots to answer common questions and improve service efficiency.
Strategies for managing multiple conversations via WhatsApp Web.
Performance Analysis and Monitoring
Using WhatsApp Business metrics to analyze performance (number of messages sent, delivered, read).
Interpreting data to improve communication and sales strategies.
Evaluating customer satisfaction through surveys and post-sale messages.
How to perform A/B testing on messaging campaigns.
Advanced Strategies and Integration with Other Platforms
WhatsApp Business integration with Facebook and Instagram to manage communications from one place.
How to sync WhatsApp with other digital marketing tools like Mailchimp or Hootsuite.
Using WhatsApp for customer service in e-commerce (order tracking, query management).
Final Project
Developing a complete strategy using WhatsApp Business for your business.
Creation of a product or service catalogue, and simulation of a sales campaign.
Implementation of automated messages and customer segmentation.
Presentation and analysis of the project, with a focus on optimizing results.
At the moment you finish this course, you will receive a certificate of completion:
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