SPORTS SPONSORSHIP
Hours CLASS SESSIONS:
WEEKS:
Minimum TOTAL hours of COMPLETION of the course:
AVAILABILITY:
CURRENT PRICE (€):
NIEX´s value:
AGE (minimum recommended):
ESTIMATED NEXT DATE OF CELEBRATION:
Can the Course be FREE?:
4
From 2 to 3
16
YOU CAN NOW BOOK IT
499
2495
+18
Starting November 15th
YES, ASK US HOW
Course Objectives
Understanding how sponsorships work in the sports industry.
Learn how to develop sponsorship proposals that attract brands.
Learn about the different types of sponsorship and how to adapt them to events, teams or athletes.
Explore strategies for activating sponsorships and maximizing the value of collaboration.
Learn to negotiate sponsorship agreements and manage relationships with sponsors.
Use tools and metrics to measure return on investment (ROI) on sponsorship agreements.
Discover current trends in sports sponsorship, such as opportunities in social media and digital marketing.
Career Opportunities
This course will prepare you to:
Working as a sponsorship manager in sports clubs, events or marketing agencies.
Serve as a sponsorship consultant for brands seeking opportunities in sports.
Manage sponsorship agreements and develop activation strategies for athletes or sporting events.
Specialize in measuring return on investment in sports sponsorship and present results to brands.
OUR EXPERT'S VISION
Miguel Angel Hernandez
Learn how relationships between brands, sports entities and media are valued, analysed and formalised through sponsorship contracts where brand logos are displayed on equipment and other items.
The SPORTS SPONSORSHIP course is designed to teach how to manage, negotiate and activate sponsorship agreements in the sports field, both for events, teams, athletes, and commercial brands. This course is ideal for sports, marketing and event management professionals who want to learn how to attract sponsors, maximise return on investment (ROI) and create successful collaborations between brands and sports properties.
This course will provide you with the knowledge and tools necessary to understand the sports sponsorship ecosystem, from identifying opportunities to managing and activating agreements. You will learn how to develop attractive value propositions for brands, manage relationships with sponsors and create activation strategies that generate mutual benefits for the sponsor and the sports entity. You will also explore how to measure the impact of sponsorship and adjust strategies to maximise results.
Module 1: Introduction to Sports Sponsorship
What is sports sponsorship and how does it differ from traditional advertising?
Evolution of sponsorship in sport and its economic impact.
Types of sponsorship: main, co-sponsorship, technical sponsorship, etc.
Success stories of sponsorship in major events and sports leagues (Olympic Games, FIFA, NBA).
Module 2: Developing Sponsorship Proposals
How to identify sponsorship opportunities for events, teams or athletes.
Creating an attractive value proposition for brands.
Key elements in a sponsorship proposal: visibility, audience, alignment with brand values.
Strategies for approaching potential sponsors and presenting compelling proposals.
Module 3: Negotiating Sponsorship Agreements
How to prepare for negotiating a sponsorship agreement.
Elements of a sponsorship contract: image rights, exclusivity, duration, commitments.
Strategies to obtain the best value in negotiations (budget, activations, media rights).
How to manage the expectations of both parties during negotiation.
Module 4: Sponsorship Activation
What is sponsorship activation and why is it essential for the success of the agreement?
Examples of creative activations: interactive events, social media promotions, brand experiences.
Digital activations: use of social media, sponsored content, influencers.
How to integrate the sponsor brand naturally into the sport without affecting the fan experience.
Module 5: Management and Relationship with Sponsors
Keys to managing a long-lasting relationship with sponsors.
How to align the interests of the brand and the sports entity.
Managing expectations and conflict resolution.
Review of agreements and possibility of renewing sponsorship contracts.
Module 6: Measuring Impact and ROI
Tools to measure the success of a sports sponsorship.
Key indicators: return on investment (ROI), brand visibility, audience engagement.
How to present results to sponsors and demonstrate the value of the investment.
Evaluation of audience data, interactions and sales associated with sponsorship.
Module 7: Trends in Sports Sponsorship
Impact of digitalization and social networks on sports sponsorships.
New opportunities in eSports, streaming and digital platforms.
Sponsorship in times of change: sustainability, corporate social responsibility and diversification.
Case studies of innovative sponsorships in sport.
Module 8: Final Project
Development of a complete sponsorship proposal for a team, athlete or sporting event.
Creating a sponsorship activation strategy.
Project presentation with a focus on value for the sponsor and the sports entity.
Impact assessment and possibilities for measuring results.
At the moment you finish this course, you will receive a certificate of completion:
SHARE THIS COURSE
ADD YOUR DATA
CONFIRM YOUR COURSE OF " YOU CAN NOW BOOK IT " OR "IN PREPARATION" .
SELECT WHERE WE SEND YOU THE PAYMENT LINK.
YOU WILL RECEIVE ALL THE COURSE DETAILS (DATES...) AND THE PAYMENT LINK WITH THE DISCOUNT APPLIED.
BOOK YOUR PLACE NOW AND YOU WILL HAVE A DISCOUNT OF UP TO 30%
Muchas gracias por enviar tu formulario. Nos pondremos en contacto contigo lo antes posible.