GOOGLE SEM and SEO: POSITION AND ACCELERATE VISITS TO YOUR WEBSITE
Hours CLASS SESSIONS:
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8
From 2 to 4
32
IN PREPARATION
199
495
+18
Starting November 15th
YES, ASK US HOW
OUR EXPERT'S VISION
Miguel Campos Fournier
EvoSchool's SEO and SEM Course is designed to provide students with the skills necessary to improve the visibility of websites and digital campaigns in search engines. This course combines two of the most powerful strategies in digital marketing: SEO (Search Engine Optimization) and SEM (Search Engine Marketing), so that you learn how to generate qualified traffic and increase the performance of your advertising campaigns.
COURSE CONTENT AGENDA
SEO (Search Engine Optimization):
SEO Fundamentals: What is it and why is it important?
On-page and off-page optimization.
Keyword strategies (Keyword Research).
Improved loading speed and user experience (UX).
Technical SEO: sitemaps, robots.txt, URL structure.
Linkbuilding and backlink strategies.
Essential SEO tools: Google Search Console, Ahrefs, SEMrush, etc.
Measuring and analyzing SEO results.
SEM (Search Engine Marketing):
Introduction to Google Ads.
Creation and management of advertising campaigns in Google Ads.
Ad optimization to improve CTR and ROI.
Advanced bidding strategies and ad targeting.
Monitoring and adjusting SEM campaigns.
Using Google Analytics to measure campaign performance.
This course is aimed at:
Entrepreneurs who want to improve the online visibility of their businesses.
Marketing professionals who want to learn how to implement effective SEO and SEM campaigns.
Web developers and designers who want to expand their understanding of digital marketing.
Students or recent graduates looking for a solid foundation in digital marketing.
At the end of the course, you will receive a certificate that will accredit your knowledge and skills in SEO and SEM, recognized in the digital sector.
Advantages of studying at Evoschool:
Real classes taught by a trainer
Tutoring and mentoring with career guidance and advice to improve your employability.
Small groups to ensure personalized attention.
Practical learning from day one
.
Expert instructors with experience in the subject.
Guidance and support to continue your training at advanced levels.
At the moment you finish this course, you will receive a certificate of completion:
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