INFORMATION
REAL ESTATE COACHING: EFFECTIVE REAL ESTATE AGENTS
Learn coaching tools to optimize results in the real estate sector.
If the course has the status of IMMINENT ANNOUNCEMENT or IN PREPARATION, you can secure your place with a discount.
OUR EXPERT'S VISION
Jesus Aldana
The real estate sector is becoming increasingly demanding and, according to all experts, is one of the sectors with the greatest digital and competitive gap. Real estate agencies have the challenge of improving their digital services and training their teams in sales skills and knowledge of the legal and administrative keys of the sector.
This course aims to train real estate agents to develop a mindset and skills focused on obtaining results. You will learn how to effectively manage customer relationships, identify the usual administrative and legal tasks of real estate operations, improve your sales techniques, use digital tools to capture new leads and enhance your personal brand. It will also teach you how to create clear objectives and effective action plans to achieve them, thus improving your professional performance.
Course Objectives
Develop a results- and success-oriented mindset.
Improve sales and negotiation skills specific to the real estate sector.
Learn how to attract and retain customers effectively.
Identify and address administrative and legal obstacles and barriers.
Use digital marketing tools and social media to attract more buyers and sellers.
Create and execute a strategic action plan to achieve short- and long-term goals.
Managing the stress and pressure of the real estate market with coaching techniques.
This course is useful for:
Real estate agents who want to improve their performance and close more sales.
Real estate agents looking to strengthen their personal brand.
Industry professionals who want to implement new digital strategies to capture more leads.
Real estate investors.
Owners.
Professionals from management companies and law firms.
GUIDANCE AGENDA FOR THE COURSE
Introduction to Real Estate Coaching
What is coaching and how does it apply to the real estate sector?
Benefits of coaching for the professional development of a real estate agent.
Creating a success mindset: limiting vs. empowering beliefs.
Developing Sales and Negotiation Skills
Advanced sales techniques to capture more properties.
Effective negotiation strategies with buyers and sellers.
How to overcome customer objections and close more sales.
Customer Management and Loyalty
Building long-term relationships with customers.
How to deliver exceptional service to generate referrals and repeat business.
Post-sale follow-up techniques to build customer loyalty.
Digital Marketing and Personal Branding
How to build a strong personal brand in real estate.
Using social media (Facebook, Instagram, LinkedIn) to attract customers.
Social media advertising and Google Ads for real estate agents.
Creating Valuable Content: How to Highlight Your Properties and Market Insights
Digital Tools and Automation
Using CRM (Customer Relationship Management) to organize and automate customer management.
Tools to automate lead tracking.
Platforms for promoting properties on real estate portals.
Planning and Goal Setting
Definition of clear and achievable short and long term goals.
How to develop a strategic action plan to increase your sales.
Performance evaluation and strategy adjustment.
Administrative and legal obstacles and steps
Real estate valuation.
Usual and exceptional administrative obstacles.
Property rating.
Stress Management and Personal Development
Stress management techniques for real estate agents.
How to maintain work-life balance in a demanding environment.
The importance of personal coaching in professional growth.
At the moment you finish this course, you will receive a certificate of completion:
At the moment you finish this course, you will receive a certificate of completion:
