INFORMATION
DIGITAL PRO PARA NEGOCIOS: CREATIVIDAD, MARKETING Y TECNOLOGÍA PARA LA AUTOGESTIÓN TOTAL
Domina las herramientas digitales, creativas y de inteligencia artificial que transformarán la presencia y la gestión de tu negocio.
If the course has the status of IMMINENT ANNOUNCEMENT or IN PREPARATION, you can secure your place with a discount.
20%
EARLY BOOKING DISCOUNT
OUR EXPERT'S VISION
LA VISIÓN DE N
Los pequeños negocios de atención al público viven una transformación digital que no admite demora. Ya no basta con ofrecer un buen servicio: quien no tiene presencia digital activa, contenido de calidad y procesos organizados con herramientas tecnológicas pierde visibilidad, clientes y competitividad frente a quienes sí lo hacen. Y sin embargo, la gran mayoría de estos profesionales aprenden estas habilidades por ensayo y error, sin una guía clara ni una visión de conjunto que les permita avanzar con seguridad.
Este curso nace para cambiar eso. Está diseñado desde el conocimiento real de lo que necesita un negocio pequeño de atención directa al cliente para crecer en el entorno digital actual: no como una gran empresa con departamentos especializados, sino como un equipo reducido donde una misma persona necesita ser a la vez el escaparate, el community manager, el administrador y el gestor de clientes.
El programa recorre cuatro grandes áreas. Primero, los fundamentos del diseño y la comunicación visual: cómo crear piezas gráficas, trabajar con formatos de imagen y vídeo, y construir una identidad visual coherente y reconocible. Segundo, la producción de contenido para redes sociales: desde el guion de un reel hasta su edición, publicación y análisis de resultados. Tercero, la organización digital del negocio: bases de datos de clientes, calendarios, ofimática práctica, gestión en la nube y los conceptos técnicos básicos que permiten tomar mejores decisiones sin depender de terceros. Y cuarto, la inteligencia artificial aplicada al negocio: qué son los modelos de IA, cómo funcionan los tokens, qué herramientas especializadas existen para imagen, vídeo o texto, y cómo usar bancos de recursos como Freepik para elevar la calidad visual sin ser diseñador.
La tecnología no sustituye el trato humano ni el criterio que distingue a un buen profesional. Lo que sí hace es multiplicar su alcance, atraer nuevos clientes y liberar tiempo para lo que realmente importa. Este curso es el punto de partida para que esa transformación sea ordenada, sostenible y con resultados visibles desde las primeras semanas.
Title
Encabezado 6
Hours CLASS SESSIONS:
WEEKS:
Minimum TOTAL hours of COMPLETION of the course:
AVAILABILITY:
CURRENT PRICE (€):
NIEX´s value:
AGE (minimum recommended):
ESTIMATED NEXT DATE OF CELEBRATION:
Can the Course be FREE?:
12
From 2 to 4
48
SEPTEMBER
350
1495
+18
Starting November 15th
YES, ASK US HOW
Course Objectives
Understand the basic principles of logistics and how to apply them in different contexts.
Learn to manage the transit of products from the factory or warehouse to the final consumer.
Know the different modes of transport and distribution, both national and international.
Optimize inventory management and warehouse utilization to minimize costs and improve efficiency.
Implement last mile strategies for efficient delivery and customer satisfaction.
Using technology and digital tools in logistics management to improve traceability and control.
Understand the legal, regulatory and tax aspects that affect the transportation and distribution of goods.
Career Opportunities
This course will prepare you to:
Work as a logistics manager in e-commerce, distribution or production companies.
Working as a supply chain analyst in logistics or transportation companies.
Optimize the logistics of an SME or startup, improving efficiency in the transit of products.
Apply digital technologies in inventory management, transportation and product distribution.
Prerequisites
No prior knowledge is required, although it is advisable to have a basic understanding of logistics or business management.
Access to a computer and internet connection to work with digital tools and analyze practical cases.
GUIDANCE AGENDA OF CONTENTS
Module 1: Introduction to Logistics
Definition and objectives of logistics.
The importance of supply chain management in business success.
Differences between traditional logistics and e-commerce logistics.
Key factors in logistics decision making: costs, time and quality.
Module 2: Product Transit Management
How to manage the flow of goods from production to final delivery.
Planning and control of product transportation.
Types of transport: land, sea, air and multimodal.
Route planning, transport optimization and selection of logistics providers.
Module 3: National and International Transportation
Differences and challenges between national and international logistics.
Documentation required for international transport (incoterms, permits, customs).
Logistics planning in global trade: imports and exports.
How to choose the best mode of transport according to costs, times and type of product.
Module 4: Inventory and Warehouse Management
Inventory management fundamentals: control methods (FIFO, LIFO, JIT).
Storage optimization and cost reduction in inventory management.
Types of warehouses and their role in the supply chain.
How to implement automated storage and inventory management solutions.
Module 5: Last Mile Logistics
What is the last mile and why is it crucial in product delivery?
Last mile challenges in e-commerce and how to overcome them.
Delivery options: click & collect, lockers, home deliveries.
Using technologies such as real-time tracking and drones to improve the last mile.
Module 6: Technology and Traceability in Logistics
Using technology to improve logistics efficiency: ERPs, WMS (Warehouse Management Systems) and TMS (Transportation Management Systems).
Implementing traceability in the supply chain: RFID, barcodes and tracking systems.
Digitalization of the logistics chain: advantages of using Big Data, IoT and automation.
Examples of successful digital logistics cases in large companies.
Module 7: Optimization of Logistics Processes
How to improve operational efficiency in the supply chain.
Analysis of logistics costs and techniques for their reduction.
Logistics outsourcing strategies: when and how to outsource logistics services.
Best practices in logistics supplier management and contractual negotiations.
Module 8: Legal and Regulatory Aspects in Logistics
Legislation applicable to the transport of goods, both nationally and internationally.
Customs regulations, tariffs and import/export fees.
Requirements for the transport of dangerous or perishable goods.
Tax and insurance aspects in the transportation and storage of products.
At the moment you finish this course, you will receive a certificate of completion:
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