INFORMATION
DIGITAL PRO PARA NEGOCIOS: CREATIVIDAD, MARKETING Y TECNOLOGÍA PARA LA AUTOGESTIÓN TOTAL
Domina las herramientas digitales, creativas y de inteligencia artificial que transformarán la presencia y la gestión de tu negocio.
If the course has the status of IMMINENT ANNOUNCEMENT or IN PREPARATION, you can secure your place with a discount.
10%
EARLY BOOKING DISCOUNT
OUR EXPERT'S VISION
LA VISIÓN DE N
Los pequeños negocios de atención al público viven una transformación digital que no admite demora. Ya no basta con ofrecer un buen servicio: quien no tiene presencia digital activa, contenido de calidad y procesos organizados con herramientas tecnológicas pierde visibilidad, clientes y competitividad frente a quienes sí lo hacen. Y sin embargo, la gran mayoría de estos profesionales aprenden estas habilidades por ensayo y error, sin una guía clara ni una visión de conjunto que les permita avanzar con seguridad.
Este curso nace para cambiar eso. Está diseñado desde el conocimiento real de lo que necesita un negocio pequeño de atención directa al cliente para crecer en el entorno digital actual: no como una gran empresa con departamentos especializados, sino como un equipo reducido donde una misma persona necesita ser a la vez el escaparate, el community manager, el administrador y el gestor de clientes.
El programa recorre cuatro grandes áreas. Primero, los fundamentos del diseño y la comunicación visual: cómo crear piezas gráficas, trabajar con formatos de imagen y vídeo, y construir una identidad visual coherente y reconocible. Segundo, la producción de contenido para redes sociales: desde el guion de un reel hasta su edición, publicación y análisis de resultados. Tercero, la organización digital del negocio: bases de datos de clientes, calendarios, ofimática práctica, gestión en la nube y los conceptos técnicos básicos que permiten tomar mejores decisiones sin depender de terceros. Y cuarto, la inteligencia artificial aplicada al negocio: qué son los modelos de IA, cómo funcionan los tokens, qué herramientas especializadas existen para imagen, vídeo o texto, y cómo usar bancos de recursos como Freepik para elevar la calidad visual sin ser diseñador.
La tecnología no sustituye el trato humano ni el criterio que distingue a un buen profesional. Lo que sí hace es multiplicar su alcance, atraer nuevos clientes y liberar tiempo para lo que realmente importa. Este curso es el punto de partida para que esa transformación sea ordenada, sostenible y con resultados visibles desde las primeras semanas.
Title
Encabezado 6
Hours CLASS SESSIONS:
WEEKS:
Minimum TOTAL hours of COMPLETION of the course:
AVAILABILITY:
CURRENT PRICE (€):
NIEX´s value:
AGE (minimum recommended):
ESTIMATED NEXT DATE OF CELEBRATION:
Can the Course be FREE?:
12
From 2 to 4
48
IN PREPARATION
350
995
+16
Starting November 15th
YES, ASK US HOW
Course Objectives
Learn to prepare a wide range of cakes, pies and sweets, from the most traditional to the most creative.
Know the basic ingredients of baking and how to combine them properly.
Master kneading, mixing and baking techniques for fluffy, flavorful results.
Perfect decorating skills using icings, creams and fondant.
Develop skills to create personalized desserts and adapt them to different occasions.
Understand how to preserve baked goods so they stay fresh and delicious.
Acquire knowledge on the use of pastry utensils and tools.
Career Opportunities
This course will prepare you to:
Working in pastry shops, bakeries or as an independent pastry chef.
Offering personalized pastry services for events, weddings and celebrations.
Start a home-baked baking or sweets catering business.
Improve your skills as an amateur and prepare professional desserts at home.
Prerequisites
No previous knowledge of pastry making is required.
Access to a kitchen equipped with an oven and basic baking utensils.
Module 1: Introduction to Pastry
History of pastry and its origins.
Types of pastries: classic, modern, international.
Basic ingredients for baking: flour, sugar, eggs, butter, yeast and their function.
Main pastry tools and utensils (mixers, molds, spatulas, pastry bags).
Module 2: Preparing Cakes
How to prepare fluffy and well-baked cakes.
Different types of sponge cake: Genoese, yogurt, chocolate, butter.
Techniques to avoid common mistakes (cakes that sink, burn or remain raw).
How to flavor and add additional flavors to cakes (vanilla, lemon, orange, spices).
Module 3: Cake Making
Fundamentals of preparing cakes from dough to assembly.
Classic cake recipes: Apple pie, lemon pie, cheesecake.
Making layer cakes and how to fill them with different creams (cream, buttercream, mousse).
Techniques for achieving perfect decoration with fondant and icing.
Module 4: Creating Traditional and Modern Sweets
How to prepare traditional sweets: muffins, cupcakes, cookies, brownies.
Using Chocolate: How to Temper and Work with Chocolate to Make Truffles, Pralines, and Enrobings
Preparation of individual desserts: éclairs, profiteroles, tartlets, macarons.
Combining ingredients to create new versions of traditional desserts.
Module 5: Decoration and Presentation Techniques
How to prepare creams and glazes for decorating (buttercream, ganache, royal icing).
Use of fondant: rolling out, covering cakes and creating decorations.
Piping techniques: flowers, borders, letters and personalized details.
How to make your desserts visually appealing: color, texture and presentation.
Module 6: Advanced Techniques and Innovative Desserts
Use of gelatins and stabilizers in cold desserts and mousse cakes.
Making vegan and gluten-free desserts to suit a variety of dietary needs.
Preparation of cold cakes and semifreddos (mousse cakes, gelatin cakes).
Introduction to creative pastry: designing themed cakes for events.
Module 7: Preservation and Presentation of Desserts
How to preserve pastry products to keep them fresh (freezing, refrigeration, wrapping).
Packaging and presentation of desserts for sale or as a gift.
Tips for transporting cakes and sweets without losing their shape or freshness.
Final presentation: how to serve desserts in an elegant and attractive way.
Module 8: Final Project
Development of a personalized cake or a collection of sweets based on the techniques learned.
Creating a cake or pie for a special occasion (weddings, birthdays, events).
At the moment you finish this course, you will receive a certificate of completion:
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