Rodrigo Genoveze is a professional with extensive international experience in the digital marketing and business management sectors, recognized for his ability to lead high-performance teams and develop commercial strategies in global markets. Throughout his career, he has held key positions at industry-leading companies such as Awin Global and Hi-Midia Afilio, where he has demonstrated his ability to lead operations in various countries, especially in Latin America and Brazil.

As Regional Managing Director Latam for Awin Global (Axel Springer Group) , Rodrigo is responsible for overseeing and expanding the company's operations in a key region. His strategic approach and global vision have allowed him to adapt Awin's digital marketing solutions to the specificities of each local market, optimizing campaign results and ensuring consistent growth for the company in the region. His ability to understand local dynamics, combined with his experience in international markets, has given him a unique perspective that makes him a leading figure in the digital marketing industry.

In his role as Country Manager for Brazil at Awin Global , Rodrigo led operations in one of the most complex and competitive markets in Latin America. His ability to implement commercial strategies tailored to the specifics of the Brazilian market and his focus on innovation allowed him to achieve significant milestones in customer acquisition and optimization of performance marketing campaigns.

In his role as General Manager of Performance Marketing , Rodrigo stood out for his results-oriented approach. He oversaw and managed high-impact digital marketing campaigns, ensuring maximum return on investment (ROI) and the effectiveness of strategies across various digital marketing channels. His deep understanding of performance marketing tools and ability to lead multidisciplinary teams were key to the success of the initiatives under his leadership.

Throughout his career, Rodrigo has demonstrated exceptional leadership and team motivation skills. He has managed teams in various countries and implemented processes to foster collaboration, innovation, and professional development within his teams. His motivational approach and ability to connect with people have been instrumental in creating positive and productive work environments, allowing him to achieve outstanding results in his projects and teams.

Rodrigo has a high-level executive education from IESE Business School , where he completed his Master of Business Administration (MBA) with a specialization in business management and administration. This education has allowed him to develop a solid strategic vision and a strong ability to make sound decisions in a highly competitive global business environment.

In addition to his solid academic background, Rodrigo has significant international experience, with a particular focus on Latin America. His ability to operate in diverse and complex markets has allowed him to develop a deep understanding of local business cultures and growth opportunities in emerging markets.

In short, Rodrigo Genoveze is a global leader with a strong ability to adapt to different markets, a digital marketing expert , and an exceptional team motivator . His strategic approach, ability to manage international operations, and experience leading cross-functional teams make him a highly valued professional in the global marketing and business development industry.

Awin Global (Axel Springer)

o Regional Managing Director Latam

o Country Manager Brazil

• Hi-Midia Affiliate, RBS Group

or Business Development Manager

• IESE Business School

o Master of Business Administration (MBA), Business Administration and Management, General

• Rollins College

o Degree in Business Administration