AdTech Enthusiast | EdTech Lover | Retail Media Strategist | Driving Programmatic Innovation

Ricardo Izquierdo is passionate about the digital economy and advertising, always seeking to learn and contribute to the world he works in. His expertise focuses on key areas of digital transformation, such as Ad-Tech , Mar-Tech , and Retail Media , with the goal of driving digital innovation and creating effective solutions that optimize business performance.

Throughout his career, he has had the opportunity to work in diverse sectors, from digital advertising to educational technology, which has allowed him to develop a broad and strategic vision of the impact of technology on business.

His main focus is exploring the latest technological trends and their application in advertising strategies, focusing on programmatic , advertising automation , and digital marketing strategies . His goal has always been to be at the forefront of innovation, helping companies make the most of technological tools to achieve more efficient performance and greater profitability.

Throughout his professional career, Ricardo has accumulated a solid academic background and extensive practical experience ranging from digital management to growth strategy for technology companies. He led projects at Rocket Lab , where he served as Managing Director , responsible for the agencies and mobile app growth. He also played a key role at GroupM , where he led the digital strategy, and was Managing Partner at Barracuda Solutions , helping companies implement advanced technology solutions.

Additionally, Ricardo is a Growth Partner at AdCademy, contributing to the development of digital educational programs and sharing his passion for technology with future industry leaders. His experience as a Founder Institute Growth Tracker has allowed him to work with emerging startups, advising on growth strategies and how to scale their businesses in the digital economy.

Regarding his academic background, he holds a Diploma in Interactive Marketing from the Monterrey Institute of Technology , which has provided him with the foundation to understand and apply the latest trends in digital marketing. He also holds a degree in Advertising and Public Relations from the European University , which complements his strategic and communications expertise.

In short, Ricardo's goal has always been to drive digital innovation , applying his knowledge to create solutions that optimize business performance, improve user experience, and help companies stay competitive in an increasingly accelerated digital world. His commitment to constant growth and continuous improvement has kept him at the forefront of digital transformation and programmatic marketing , bringing value and leadership to each of the projects he's involved in.