Fernando López-Fando is a professional with over 23 years of international experience in sales, business development, change management, and general management , bringing a unique strategic vision to organizations across multiple sectors: healthcare, technology, insurance, higher education, services, and non-profits. His track record is distinguished by his ability to lead teams, transform companies, and accelerate business models in complex and highly competitive environments.

With a degree in Marketing (ESIC) , an MBA from IE Business School , two PDDs specializing in Healthcare Digital Communications and Digital Business (ICEMD) , and a solid track record as a director, consultant, and trainer, Fernando combines an analytical vision with a practical, results-oriented mindset. He has worked in Spain, Sweden, and international markets, adapting easily to different cultural and organizational contexts.

As Founder & Director of AEI Business School , he has spearheaded a business school focused on entrepreneurship and innovation, positioning it as a leader in the creation and development of new businesses. Simultaneously, through Fando | Business Solutions , he has led consulting, interim management, and business transformation projects for companies of varying sizes, guiding sales, marketing, communication, and digital transformation processes.

"Fernando is a senior professional with over 23 years of experience leading commercial transformation, innovation, and business development projects in sectors such as healthcare, technology, insurance, and education. He has managed national and international operations at companies like Fresenius Medical Care, Diaverum, Audatex-Solera, Brecar, and Asitur, standing out for his ability to integrate strategy, organizational change, and team leadership. His track record as a consultant, trainer, interim manager, and founder of AEI Business School solidifies his reputation as an expert voice in business growth, business models, and change management."

In the healthcare sector, her role as Patient Advocacy Manager at Fresenius Medical Care demonstrates her commitment to a patient-centered approach: building relationships, continuous improvement, and empowering patients. Previously, at Diaverum , she led marketing and communications initiatives for one of the world's largest renal care networks.

For nearly a decade at Audatex-Solera, Brecar, and Asitur , Fernando developed extensive experience in the insurance industry, applied technology, and assistance services, holding positions in sales management, marketing, and business development in Spain and Latin America. He led multinational teams, served on global steering committees, and managed a spin-off from the ground up, growing it to over €300,000 in weekly revenue.

Fernando stands out for his can-do attitude , his quick understanding and resolution of complex situations, his natural leadership, and his ability to build strong relationships based on trust, clarity, and a results-oriented approach. His approach combines strategy, execution, and a human touch, making him an essential expert within the Sabio Valley ecosystem.

Director – Interim Manager – Consultant – Trainer – Entrepreneur

Founder & Director – AEI Business School

Director – Fando | Business Solutions

Patient Advocacy Manager – Fresenius Medical Care

Interim Marketing & Communications Manager – Diaverum

General Manager / Sales & Marketing Manager – Audatex, Brecar, Asitur (Spain & Latin America)

Marketing Manager – Parmalat / Clesa

Marketing Intelligence & Environmental Project Lead – Philips

AEI Business School – MBA

IE Business School – MBA (2004–2005)

ICEMD – PDD Digital Business Management (2016–2017)

ICEMD – PDD Digital Marketing Healthcare (2018–2019)

ESIC Business & Marketing School – Degree (315 ECTS) in Marketing and ADE (1997–2002)