Born in Athens in 1971, Dimitrios Haratsis moved to Germany to study Engineering at the Technische Universität München , graduating in 1998. He subsequently earned an MBA from the Instituto de Empresa in Madrid in 2000.

Professional Experience He began his career in performance marketing in 2001 at eprofessional, where he rose to become Director of Search International . In 2007, he joined zanox (now part of Awin) as Regional Director DACH , leading operations in Germany, Austria, and Switzerland.

Entrepreneurship In 2011 he founded and became CEO of AdClear GmbH , an advertising analytics and attribution company based in Berlin.

Consultant & Mentor Since 2020, he has worked as an Associate Partner at the consulting firm elaboratum and is an independent consultant in customer-centric marketing, as well as a podcaster and author specializing in data-driven marketing.

• Moderator and speaker

  
  

  He has moderated various events in digital marketing, such as iPX24 Digital Germany, TactixX and impacto.com conferences, standing out for his experience in partnership marketing and relationship commerce.

• Podcaster and author

  
  

  Host of the Customer Love podcast, where he delves into how data and customer intelligence transform customer experience and loyalty, especially in sectors like insurance.

Approach and key contributions

• Advocate of the shift from "data-driven marketing" to a "customer-driven marketing" approach, which prioritizes understanding the customer through proprietary data and user profiles, not just through cookies.

• Promotes Customer Intelligence and the orchestration of the customer experience , integrating behavioral psychology (such as its contribution to the PsyConversion® methodology together with elaboratum).

  
  

Dimitrios Haratsis's career path is an exemplary fit with Sabio Valley's mission: to transform professional education through real-life experience and the application of business intelligence. His data-driven and customer-centric approach, along with his ability to connect the world of digital marketing with business transformation, make him a strategic and human reference for new professionals seeking practical and purposeful learning.

In addition, it shares two fundamental lines that define the spirit of this educational community:

1. Transformation of the individual and traditional business formats

   
   

   Haratsis champions a more empathetic, effective, and conscious approach to marketing, based on a deep understanding of the customer, the ethical use of data, and the creation of meaningful experiences. This makes him an ideal guide for rethinking work and business models from a more humane and sustainable perspective.

   
   

2. Real-life application of artificial intelligence and data in learning and business processes

   
   

   As CEO of AdClear and a consultant at elaboratum, he works with advanced technologies to orchestrate efficient digital processes, providing current, applicable, and high-value insights to Sabio Valley students.

   
   

His combination of strategic thinking, international experience, technological vision, and humanistic orientation make him a top-level mentor , especially valuable for those who want to navigate the challenges of digital marketing, advanced analytics, and business innovation from an ethical, practical, and transformative foundation.