This course addresses the skills, tools, and strategies necessary to successfully grow and maintain a presence for your own personal brand on social media.

An influencer is a person who has gained popularity on digital platforms and who, thanks to their credibility, knowledge, or lifestyle, has the ability to influence the decisions, behaviors, and opinions of their followers. These followers often trust the influencer's recommendations, whether in areas such as fashion, beauty, technology, travel, sports, among others.

Influencers use social media such as Instagram, YouTube, TikTok, Twitter, and other platforms to share content with their audiences. Their power lies in the emotional connection they achieve with their followers, as they are often seen as close, authentic, and trustworthy figures. For this reason, many brands collaborate with them to promote products or services, taking advantage of their ability to influence purchasing decisions.